Skip the E-commerce Horror Stories: Plan for Holiday Shopping Early

Planning for the holiday season can be a stressful time for retailers. It’s not only the busiest season for most, but in today’s hyper-competitive landscape, one inventory slip up or website glitch could mean major losses.

Scary stories about checkout pages that didn’t load and made cart abandonment happen, to demands for a product that couldn’t be re-stocked are just some of the frightening things retailers have encountered during the holiday seasons.

Prepare Now!

The best way to combat these dangers is to be prepared well in advance. If you’re doing your homework early and forecasting for increased traffic over the holidays you’ll have a plan to keep your network going and your stock full.

The same is true for advertising your products. We may be in Halloween mode – but October is actually an optimal time to be thinking about the winter holidays spending that’s oncoming. Most shoppers in the U.S. are beginning to work on their gift lists as early as mid-October. Leveraging these early opportunities can provide you with a competitive edge.

Study Past Data

A great way to plan for an effective holiday season is to leverage past data to see what worked and what didn’t. Analytics tools can uncover trends from last year, reveal what you should target this year and even provide insights about competitors and what’s working for them so you can follow similar actions.

Never Forget Mobile

We’ve reached a point today where our mobile devices have become central to everything we do as consumers. Forgoing mobile optimizations can be a killer. Your e-commerce site should offer mobile users a clean, easy to navigate shopping experience that takes them through the checkout experience with ease.

At Best Handbag Wholesale we understand that being in the retail market is competitive. We strive to provide quality, in-demand inventory at rock bottom prices so you have room for profit. Shop our always changing selection of women’s fashion accessories, purses, apparel, and footwear.

Now’s a great time to start your holiday planning. Shop Now!