Retailer Tips: Shoppers Using Mobile in New Ways

woman on mobile device while shopping

Mobile devices have become an integral part of our everyday life. Across the globe, people are using their mobile phones to work, talk, and research and even purchase goods. As this continues to occur more often than the trips to brick and mortar store locations are happening, retailers have put a larger focus on their online storefronts and improving their mobile site’s capabilities.

Studies have shown that not all consumers are ditching the in-store experience of buying a product they can see and touch just yet. Mobile phones still play an important role in the overall picture. They are being used to search for reviews and compare other retailer’s prices for products while they are in the store itself among other uses.

Shoppers are also using mobile today is to perform  “near me” searches. This new style of search overrides price for convenience and helps consumers to locate stores and brands that are local to them so they can head over for an in-store experience.

As retailers look for ways to win back customers to their stores, the answer lies right in their mobile strategies. Leveraging technologies such as artificial intelligence (AI) to create even more personalized solutions is critical. From location-based promotions to targeted offers based on searches or past purchases, all have the power to help increase revenues and grow sales.

As mobile continues to support retail locations, it’s more important than ever to ensure your e-commerce site is optimized and running smoothly.

At Best Handbag Wholesale we know the retail game can be tricky. We provide you with fresh, in-demand inventory at low wholesale prices that leaves room for profit and keeps customers coming back for more. This way you can focus on growing business and leave filling the shelves to us.

Shop our impressive selection of handbags, western-style accessories, footwear, and modern apparel today!

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