As a retailer, understanding marketing is important to success. Especially today as consumers turn to digital media for help deciding on their future purchases, the only way to be recognized is to appear on these channels. But which sites should you focus your efforts on? While this can vary depending on products sold, it’s important to understand how much impact the major social sites have on buyers decisions.
Facebook, Instagram and now even Snapchat are leading the pack in helping consumers to make a purchase decision and to strengthen brand loyalty. In this post, we’ll look exclusively at Instagram and why retailers should start putting more emphasis on the channel if they want to grow future sales.
What started out as a simple photo-sharing app almost a decade ago has now grown to a site with 1 billion active users per month and 8 million business profiles. It’s safe to say that it’s now a place where businesses and consumers can connect. Marketing images of your products, using the right hashtags and connecting with potential buyers are all part of the benefits of using Instagram as a retailer.
So the answer is Yes. Yes, you should care about Instagram and you should start posting images and connecting with influencers and consumers who you want to love your products as much as you do.
Here’s how.
· Utilize Stories
If you want to connect with consumers and gain a loyal following you need to open up. Showing a behind the scenes view of your company can be done via the Stories tool with ease. Posts vanish after 24hours and you have a chance to capture consumer attention and stay relevant without having to curate every photo posted.
· Interact and Engage
In addition to great imagery that shows of your inventory and offerings, it’s important to connect with shoppers and show them you’re invested in them and getting them what they desire. A great way to do this is to respond to any comments on photos, interact with others in the community and create a personality for the brand that’s carried over in social media replies.
· Post with Purpose
As with any marketing, you need a plan to be successful. Regular and consistent postings that make sense will garner the most attention. Target the posts to match seasonally, based on trending topics or even to post at certain times of the day when most people are browsing the app to increase exposure.
At Best Handbag Wholesale we offer a quality selection of merchandise and accessories that are always expanding and changing. We take pride in offering rock-bottom prices for designer-quality products, and our customer service can’t be beaten. See for yourself! Shop today!
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