Retailers are starting to experience a break from the market constraints that have lead them to poor numbers over the last several years. As consumer confidence and spending begin to increase, it’s more important than ever that retailers pay attention to the trends and deliver on shoppers needs.
For smaller retailers, the market is showing especially great promise as consumers are heading to more small and specialty stores to purchase items. That doesn’t put the big box retailers out of business however as they are also moving to peak shopper interest with better online shopping experiences and some are even opening their first store-fronts in an attempt to woo shoppers.
Personalization and Loyalty Are Key
The attraction to smaller retailers is centered around the fact that these stores can offer a unique, personalized product and experience. Shoppers today like feeling as though their purchase is tailored to meet their specific need. As a retailer, this means you need to be sure you’re always targeting your offerings at your client-base and making changes as they do. Gaining that trust and loyalty from customers will go a long way in surviving as the landscape continues to shift.
If You’re Not Online, Get There!
For years, consumers have been turning to online channels to shop and research purchases. Now, with faster internet capabilities and payment options, more shoppers are opting for online retail sites to complete many of their purchases. A recent report by the National Retail Federation has uncovered that spending for the upcoming Mother’s Day Holiday will reach $23.1B with thirty-one percent of Mother’s Day shoppers heading online to make their purchases this year. Many younger shoppers will also be using the online channel to research gift ideas.
“This year’s Mother’s Day forecast is one of the strongest we’ve ever seen,” said NRF President and CEO Matthew Shay. “With spring in full bloom, Americans are looking forward to splurging on their mothers and retailers are prepared to offer a variety of options that will allow consumers to find the perfect gift for the occasion.”
Accessories for Mom
Gifting mom with the perfect accessories to match her style is a great way to show appreciation. Whether you’re targeting the doggy mom, soccer mom, or the mom who likes to dress up, there are plenty of options to stock your shelves with online and in-store. Don’t wait, this is a great opportunity to grab hold of the large share of shoppers forecast to shop this year.
Best Handbag Wholesale carries a large selection of baseball caps, purses, wallets and jewelry options perfect for the Mother’s Day holiday.
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