Anywhere you go today you’re sure to bump into social media in some capacity. Whether you’re tweeting a pic of the sunset outside of your favorite restaurant, you see someone catching up on their Facebook feed while on the train ride home from work, or if you’re being prompted to follow a company on social media, the fact that we’re a society that uses social communications today cannot be denied.
Gen Z, the new power shoppers born between the years of 1990-2000 are even more intimately connected to these technologies as most of them were born into a world already attached to mobile devices and the Internet. As a retailer competing in today’s market, understanding how to meet these consumer’s needs is critical for survival.
But other than running ads on social media and engaging with shoppers online, there is more you can be doing to attract young shoppers to your retail location (brick and mortar or online).
Here are some ideas.
Focus on Brand Values
Shoppers have admitted to shopping for products and services from companies they feel intimately connected to and who they believe are working toward a general good in society. Keeping this in mind, it’s important to put as much focus the values and ethics your brand is portraying in addition to your social media marketing budgets.
Push Personalization
These same shoppers have also admitted to quickly abandoning shopping carts online when a check out process has hiccups or if a site is annoying and doesn’t have offers that fit their specific need. Working toward personalized and highly targeted promotions – both in store and online – will be critical for attracting shoppers.
Innovate
While there might be a need to move away from only focusing on social networks for sales, that doesn’t mean technology or a deep connection to the Internet is going anywhere. You should still stay in touch with the latest tech and be sure you’re delivering offerings using those channels to maximize eyeballs and draw more shoppers to your location.
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