Showing customers love is something businesses have heard about time and time again. Without their customers, most companies would not exist. As this focus on improving relationships and experiences increases, it’s also one that online retailers must take special care of.
Since business is being done “virtually,” gaining trust and repeat customers takes employing special tactics to connect with individuals.
Here are 3 things online retailers can do now to improve customer relationships.
Free Shipping
Today’s competitive online landscape requires retailers to deliver products to customers when and how they want them. Ecommerce giants like Amazon have set the bar pretty high when it comes to shipping that most consumers now come to expect shipping fees to be low or free if they are ordering items online. To avoid cart abandonment or risk customers going to the competition, ecommerce retailers should consider a free shipping strategy. Whether that includes reaching a certain minimum to qualify or offsetting costs with other service features, the key is to give shoppers what they’re looking for before they click to a new window.
Specialized Offers
Nothing screams a company cares more for it’s customers than customized and personalized offers. This is achieved using CRM software or other tools to understand shopping behaviors and targeting products and services to customers based on their past purchases or actions on your site. Consider sending a follow up email with another look at the items sitting their shopping cart, or targeting a bottle of wine to go with the box of chocolates they will be purchasing. The options are endless and customers who feel catered to, are more likely to stick around.
Loyalty Rewards
Most people today don’t just expect to get free shipping and some offers based on their browsing history, they also want rewards. They want to cash in on benefits of spending money with your business and are increasingly favoring companies that offer rewards and loyalty incentives. As an online retailer, having this to compliment your offerings will further strengthen your brands image and loyalty.
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